The legal selling of his rhinos’ horns allowed Hume to expand his herd from 200 to 2,000. The video has already reached more than 4 million people in just one week, and we encourage you to continue to spread the message.What started out as a plan to combat poaching has morphed into a conservation operation for John Hume, one that’s 2,000-rhinos strong.Īccording to National Geographic, nearly 15 years ago, Hume launched a breeding farm on his own “vast, privately owned savanna” in South Africa with nearly 200 southern white rhinos - a “nearly threatened” species, and the only of the five rhino species that is not currently endangered. That is, at least in part, thanks to Hume’s efforts. Popular celebrities, including Li Huan (judge of The Voice of China) and Phan Anh (popular Vietnamese actor, model, and MC), lent their voices to the rhino and helped spread this heartbreaking story across global markets. Most recently, we released a moving PSA starring a talking rhinoceros to drive home the horrors of rhino poaching from a rhino’s perspective. Since 2012 AWF has been working with partner WildAid on the "Say No" campaign to create global awareness for the wildlife trade crisis, focusing primarily on elephant ivory and rhino horn in an effort to stem demand for these deadly wildlife products.Ĭelebrities like actor Jackie Chan, Virgin founder Sir Richard Branson, and Tanzanian pop star Alikiba, starred in a series of public service videos and advertisements, reaching millions of people, awakening them to the horror behind the wildlife trade. That’s where our latest video ad - the "Talking Rhino” - comes in. That means we not only stop the killing by protecting species, like the rhinoceros, on the ground but also work to stop wildlife trafficking and stop the demand.Īwareness building is critical to ending the demand for rhino horn. Īfrican Wildlife Foundation is committed to a holistic, three-pronged approach to saving Africa’s most threatened species. She is a graduate of the University of Florida. Gayane is passionate about communicating the message of conservation through new tools and technologies and converting audiences into wildlife advocates. Gayane Margaryan is African Wildlife Foundation's former Director of Marketing & Creative.
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